Street Smart NLP Certification — Early enrollment: $495 (reg. $1,995)
Street Smart NLP Certification — Early enrollment: $495 (reg. $1,995)
Early Action Price: $495 — Regular price $895 after enrollment closes. Don't wait.
Early Action Price: $495 — Regular price $895 after enrollment closes. Don't wait.
Early Action Price: $495 — Regular price $895 after enrollment closes. Don't wait.
Dr. William Horton, Psy.D. · FBI-Trained · 40 Years · 40+ Countries
The FBI Taught Me to Read Anyone in 90 Seconds.
Now I'm Teaching You.
This is the NLP certification Tony Robbins built his career on — upgraded with
behavioral profiling so deadly accurate, it works on Zoom.
Get certified online in 6 sessions. Apply it the same day.
Licensed Psychologist
FBI Academy Graduate
NFNLP Certified
100% Online
Replays Included
Regular price: $1,995
$495
Early action price — limited spots
Secure checkout · Instant confirmation · Replays available
Dr. William Horton, Psy.D. · FBI-Trained · 40 Years · 40+ Countries
Dr. William Horton, Psy.D. · FBI-Trained · 40 Years · 40+ Countries
The FBI Taught Me to Read Anyone in 90 Seconds.
Now I'm Teaching You.
The FBI Taught Me to Read Anyone in 90 Seconds.
Now I'm Teaching You.
This is the NLP certification Tony Robbins built his career on — upgraded with
behavioral profiling so deadly accurate, it works on Zoom.
Get certified online in 6 sessions. Apply it the same day.
This is the NLP certification Tony Robbins built his career on — upgraded with behavioral profiling
so deadly accurate, it works on Zoom. Get certified online in 6 sessions. Apply it the same day.
Licensed Psychologist
FBI Academy Graduate
NFNLP Certified
100% Online
Replays Included
Licensed Psychologist
Licensed Psychologist
FBI Academy Graduate
FBI Academy Graduate
NFNLP Certified
NFNLP Certified
100% Online
100% Online
Replays Included
Replays Included
Regular price: $1,995
$495
Early action price — limited spots
Secure checkout · Instant confirmation · Replays available
Regular price: $1,995
$495
Early action price — limited spots
Secure checkout · Instant confirmation · Replays available
40+
40+
Years teaching NLP
Years teaching NLP
40+
40+
Countries reached
Countries reached
10,000+
10,000+
People transformed
People transformed
7
7
Industry awards
Industry awards
15+
15+
Books published
Books published
Sound familiar?
Sound familiar?
Most people are being influenced every day. They just don't know it yet.
Most people are being
influenced every day. They
just don't know it yet.
You walk into rooms and something's off — but you can't name it. Someone lies
to your face and you believe them. A negotiation goes sideways and you're not
sure why. A client resists you and you don't know how to break through.
You walk into rooms and something's
off — but you can't name it. Someone
lies to your face and you believe them. A negotiation goes sideways and you're not sure why. A client
resists you and you don't know how
to break through.
× You can feel when someone's not being straight with you — but you can't prove it
× You can feel when someone's not being straight with you — but you can't prove it
× You've read books on body language and still can't reliably read a room
× You've read books on body language and still can't reliably read a room
× Your coaching or therapy sessions hit a wall — and you don't have the tools to break through it
× Your coaching or therapy sessions hit a wall — and you don't have the tools to break through it
× You know NLP exists, but every course feels like dry theory with no street-level application
× You know NLP exists, but every course feels like dry theory with no street-level application
× You want to influence and persuade — ethically — but nobody's teaching you how, exactly
× You want to influence and persuade — ethically — but nobody's teaching you how, exactly
× You're leaving money, relationships, and leverage on the table every single day
× You're leaving money, relationships, and leverage on the table every single day
"The problem isn't that people don't want to change. The problem is
nobody gave them the right tools. That's what I've spent 40 years fixing.
"The problem isn't that people don't want to change. The problem is nobody gave them the right tools. That's what I've spent 40 years fixing.
These aren't character flaws. They're skill gaps. And skills can be learned — fast — if someone
who's actually lived this shows you how.
These aren't character flaws. They're skill gaps. And skills can be learned — fast — if someone who's actually lived this shows you how.
The credential no other NLP trainer has
The credential no other NLP trainer has
I trained with the FBI. Now I'm teaching
you what they taught me.
I trained with the FBI. Now
I'm teaching you what they
taught me.
I was one of the very few non-law enforcement professionals ever invited to attend the FBI Crisis and Hostage Negotiation Course at the FBI Academy in Quantico.
In that room, I was surrounded by agents who needed to read people correctly — not for business, not for personal development, but because lives depended on it. The behavioral science they use? It is not complicated. It is just never taught outside those walls.
I've spent the 30 years since translating that framework into something every coach, therapist, sales leader, parent, and everyday person can use — starting the same day they learn it.
I was one of the very few non-law enforcement professionals ever invited to attend the FBI Crisis and Hostage Negotiation Course at the FBI Academy in Quantico.
In that room, I was surrounded by agents who needed to read people correctly — not for business, not for personal development, but because lives depended on it. The behavioral science they use? It is not complicated. It is just never taught outside those walls.
I've spent the 30 years since translating that framework into something every coach, therapist, sales leader, parent, and everyday person can use — starting the same day they learn it.
"This isn't about manipulation. It's about finally seeing what's actually
happening in front of you — and knowing what to do about it."
"This isn't about manipulation. It's about finally seeing what's actually
happening in front of you — and knowing what to do about it."
That is what Street Smart NLP is built on. Not a textbook. Not theory. The real thing — from
someone who's lived every corner of it.
That is what Street Smart NLP is built on.
Not a textbook. Not theory. The real thing —
from someone who's lived every corner of it.
Why Tony Robbins matters here
Why Tony Robbins matters here
Tony built his empire on this exact system.
Now it's yours.
Tony built his empire on
this exact system. Now it's yours.
If you've ever been moved by Tony Robbins — his energy, his ability to shift a room, his results — here's what you need to know:
Tony built everything on NLP. The pattern interrupts, the state management, the anchoring, the language patterns — all of it comes directly from Neuro-Linguistic Programming. He didn't invent it. He mastered it. Then he built a billion-dollar brand on top of it.
The same system — refined, upgraded, and infused with FBI-grade behavioral science — is what I've been teaching for 40 years. Street Smart NLP is what happens when you take Tony's foundation, strip out the theater, and teach you to use it in real life: on Zoom calls, in coaching sessions, in sales rooms, in marriages, in arguments you actually need to win.
You don't need a stage. You don't need a headset mic. You need the tools. That's what this certification gives you.
If you've ever been moved by Tony Robbins — his energy, his ability to shift a room, his results — here's what you need to know:
Tony built everything on NLP. The pattern interrupts, the state management, the anchoring, the language patterns — all of it comes directly from Neuro-Linguistic Programming. He didn't invent it. He mastered it. Then he built a billion-dollar brand on top of it.
The same system — refined, upgraded, and infused with FBI-grade behavioral science — is what I've been teaching for 40 years. Street Smart NLP is what happens when you take Tony's foundation, strip out the theater, and teach you to use it in real life: on Zoom calls, in coaching sessions, in sales rooms, in marriages, in arguments you actually need to win.
You don't need a stage. You don't need a headset mic. You need the tools. That's what this certification gives you.
Is this for you?
Is this for you?
Street Smart NLP was built for people who are serious about real-world impact.
Street Smart NLP was built for people who are serious about real-world impact.
Coaches & Therapists
Break through client resistance
in the first session. Create
breakthroughs that stick. Add a
certification that actually means
something.
Sales & Business Leaders
Read the room before the pitch
starts. Negotiate from a
position of insight. Close deals
by understanding what people
actually want.
Speakers & Trainers
Command any audience.
Anchor states. Use language
that bypasses resistance and
lands in the subconscious —
every time
Parents & Partners
Stop having the same
argument. Build real rapport.
Understand what people mean
— not just what they say.
Anyone Who Deals with People
If your success depends on
other humans — and whose
doesn't — these tools change
the game. Period.
NLP Beginners
No prior experience needed.
This is designed to take you
from zero to certified — fast,
practically, with zero fluff.
If you've already done NLP training and felt it was too theoretical or never stuck in the real world — this is
what you were looking for.
If you've already done NLP training and felt it was too theoretical or never stuck in the real world — this is
what you were looking for.
What you'll learn
What you'll learn
Six core modules. Zero filler. Everything
applies on day one.
Six core modules. Zero filler. Everything applies
on day one.
Every session is designed to be used the same week you learn it. You won't be taking notes to
review someday. You'll be practicing in real interactions before the session ends.
Every session is designed to be used the same week you learn it. You won't be taking notes to
review someday. You'll be practicing in real interactions before the session ends.
1. Foundations of Fast NLP
1. Foundations of Fast NLP
The science of how the brain codes experience — and how to rewire it, instantly. Learn in hours what takes
other programs a full year to teach. You'll understand why people behave the way they do — and how to
create change at the root.
The science of how the brain codes experience — and how to rewire it, instantly. Learn in hours what takes other programs a full year to teach. You'll understand why people behave the way they do — and how to create change at the root.
2. Behavioral Profiling Mastery
2. Behavioral Profiling Mastery
The FBI framework adapted for everyday life. Decode microexpressions, body language, vocal tonality, and
language patterns. Know what someone's really thinking before they finish their sentence. Works on video c
alls and in person.
The FBI framework adapted for everyday life. Decode microexpressions, body language, vocal tonality, and language patterns. Know what someone's really thinking before they finish their sentence. Works on video calls and in person.
3. Virtual Deception Detection
3. Virtual Deception Detection
Spot dishonesty and misdirection live on Zoom. The tells change on camera — the training adapts. Whether
you're vetting a business partner, reading a difficult client, or navigating a negotiation remotely, you'll know
what's real.
Spot dishonesty and misdirection live on Zoom. The tells change on camera — the training adapts. Whether you're vetting a business partner, reading a difficult client, or navigating a negotiation remotely, you'll know
what's real.
4. Rapport & Influence
4. Rapport & Influence
Build instant, deep trust — in person or online. The kind of rapport that makes people feel understood
before you've said anything particularly clever. Then use that foundation to lead people toward better
decisions — including their own.
Build instant, deep trust — in person or online. The kind of rapport that makes people feel understood before you've said anything particularly clever. Then use that foundation to lead people toward better decisions — including their own.
5. State Management
5. State Management
Step into peak performance on demand. Eliminate performance anxiety, self-sabotage, and hesitation before they happen. This is the module elite athletes, military professionals, and top sales producers ask me
about first.
Step into peak performance on demand. Eliminate performance anxiety, self-sabotage, and hesitation before they happen. This is the module elite athletes, military professionals, and top sales producers ask me
about first.
6. Street Smart NLP Patterns
6. Street Smart NLP Patterns
Swish patterns, anchoring, reframes, fast phobia relief, circle of excellence — all reworked for instant real-
world use. Not the textbook versions. The street-tested versions that actually hold up when a client's in crisis
or a deal's on the line.
Swish patterns, anchoring, reframes, fast phobia relief, circle of excellence — all reworked for instant real-world use. Not the textbook versions. The street-tested versions that actually hold up when a client's in crisis
or a deal's on the line.
Everything included
Everything included
Here's exactly what you get when you
enroll today.
Here's exactly what you get when you enroll today.
✔︎ 6 live online training sessions — interactive, experiential, practical (not lecture-style)
✔︎ 6 live online training sessions — interactive, experiential, practical (not lecture-style)
✔︎ Full session recordings — every session recorded for unlimited review and catch-up
✔︎ Full session recordings — every session recorded for unlimited review
and catch-up
✔︎ Official Street Smart NLP Practitioner Certificate — NFNLP-recognized, industry-respected
✔︎ Official Street Smart NLP Practitioner Certificate — NFNLP-recognized, industry-respected
✔︎ FBI/CIA Behavioral Profiling framework — the full deception detection methodology
✔︎ FBI/CIA Behavioral Profiling framework — the full deception detection methodology
✔︎ Interactive role-plays and live demos — you practice during the training, not just after
✔︎ Interactive role-plays and live demos — you practice during the training, not just after
✔︎ Ongoing mentorship access — community of practice and continued skill development
✔︎ Ongoing mentorship access — community of practice and continued skill development
✔︎ Digital workbooks and reference materials — everything you need to keep developing
✔︎ Digital workbooks and reference materials — everything you need to keep developing
✔︎ Direct access to Dr. Will Horton — the founder, not a junior instructor
✔︎ Direct access to Dr. Will Horton — the founder, not a junior instructor
What students say
What students say
Real people. Real results. No Hollywood
stories.
Real people. Real results. No Hollywood
stories.
★ ★ ★ ★ ★
Dr. Will is one of the guiding luminaries in the world of professional hypnosis and personal growth. His passion, energy, and expertise shine in every training. I continue to look forward to his workshops and seminars, knowing they will be grounded in the latest scientific and psychological knowledge.
NGH Member — LinkedIn Recommendation
Certified since 2006
★ ★ ★ ★ ★
I have known Dr. Horton for years. Even when I wasn't in one of his programs, I was studying his articles. He's the most practical NLP trainer I've ever encountered. The tools actually work in real sessions with real clients — not just in a training room
NLP Practitioner — International Graduate
Therapist in private practice
★ ★ ★ ★ ★
I went through three other NLP certifications before finding Dr. Will. The difference is night and day. This is the version that actually stays with you. I use something from his training in every single client session.
Business Coach — USA
Active NFNLP member
Your trainer
Your trainer
Who is Dr. Will Horton?
Who is Dr. Will Horton?
Dr. William D. Horton, Psy.D. has been called the world's leading NLP and Hypnosis trainer. Not by himself — by the organizations that have given him more awards in this field than anyone else in its history.
He is a Licensed Psychologist, Master Certified Alcohol and Drug Counselor, and the founder of NFNLP — the National Federation of NeuroLinguistic Programming. He learned directly from the founders of NLP. He then spent four decades making it work in the real world.
He used NLP to overcome alcohol addiction. To win national karate championships — after three knee reconstructions and a shattered elbow. To train FBI negotiators. To perform on stage and screen across 100+ productions. To certify trainers in 40+ countries.
This is not a man who studied the mind from a library. He rebuilt his own life with these tools. That's why they work when he teaches them.
Dr. William D. Horton, Psy.D. has been called the world's leading NLP and Hypnosis trainer. Not by himself — by the organizations that have given him more awards in this field than anyone else in its history.
He is a Licensed Psychologist, Master Certified Alcohol and Drug Counselor, and the founder of NFNLP — the National Federation of NeuroLinguistic Programming. He learned directly from the founders of NLP. He then spent four decades making it work in the real world.
He used NLP to overcome alcohol addiction. To win national karate championships — after three knee reconstructions and a shattered elbow. To train FBI negotiators. To perform on stage and screen across 100+ productions. To certify trainers in 40+ countries.
This is not a man who studied the mind from a library. He rebuilt his own life with these tools. That's why they work when he teaches them.
Psy.D. Clinical Psychology
Psy.D. Clinical Psychology
FBI Academy
FBI Academy
Founder NFNLP
Founder NFNLP
NGH President's Award
NGH President's Award
IACT Educator of the Year
IACT Educator of the Year
15+ Books
15+ Books
10,000+ Trained
10,000+ Trained
Black Belt Karate
Black Belt Karate
Enrollment
Enrollment
Choose your path. Start NOW.
Choose your path. Start NOW.
Standard price
$895
After early enrollment closes
Everything included. Same full certification. Same
Dr. Will. You just pay more for waiting.
Early action price
$495
Save $400 — limited time
Full certification. All 6 modules. Every recording.
Official NFNLP credential. Ongoing community
access.
Standard price
$895
After early enrollment closes
Everything included. Same full certification. Same
Dr. Will. You just pay more for waiting.
Everything included. Same full certification. Same
Dr. Will. You just pay more for waiting.
Early action price
$495
Save $400 — limited time
Full certification. All 6 modules. Every recording.
Official NFNLP credential. Ongoing community
access.
Full certification. All 6 modules. Every recording.
Official NFNLP credential. Ongoing community
access.
Questions? Email [email protected] or call (941) 408-8551
Questions? Email [email protected] or call (941) 408-8551
100% Satisfied
100% Satisfied
You will get more from this than you paid.
Or we make it right.
You will get more from this than you paid.Or we make it right.
I have been doing this for 40 years. I have never had to hide behind fine
print. If you show up, do the work, and this program doesn't deliver exactly
what I've promised, contact me directly. We will make it right. That's not a
legal disclaimer. That's a personal commitment from Dr. Will Horton to you.
I have been doing this for 40 years. I have
never had to hide behind fine print. If you
show up, do the work, and this program
doesn't deliver exactly what I've promised,
contact me directly. We will make it right.
That's not a legal disclaimer. That's a
personal commitment from Dr. Will Horton
to you.
Common questions
Common questions
Before you enroll, here's what people ask most.
Before you enroll, here's what people ask most.
Do I need any prior NLP experience?
None. This course is built to take you from absolute beginner to certified practitioner. If you've already done NLP training elsewhere and found it too theoretical, this is specifically designed to fix that. Both paths work.
What if I can't attend a live session?
Every session is recorded. You get full access to the replays for review. You won't miss a breakthrough — even if life gets in the way that day.
Is the certification legitimate?
Yes. This is an NFNLP-certified Practitioner Certificate — recognized internationally. Dr. Will Horton is the founder of NFNLP, the National Federation of NeuroLinguistic Programming. The credential carries real weight in the coaching, therapy, and training world.
How is this different from other NLP courses?
Two things no other program has: 40 years of real-world application from someone who used these tools to rebuild his own life — and FBI/CIA-grade behavioral profiling integrated directly into the NLP curriculum. This is not theory in a workbook. It works the same day you learn it.
Will the early price really go up?
Yes. The $495 early action price has a hard deadline. After it closes, the price moves to $895. After that, it's $1,995 at full price. The only way to get it at $495 is to enroll before the deadline. That's not a sales tactic — that's the actual pricing structure.
What kind of results can I expect?
Coaches and therapists consistently report breaking through client resistance faster and creating deeper transformation in fewer sessions. Sales and business professionals report better negotiation outcomes and stronger rapport from day one. The behavioral profiling tools alone change how you experience every conversation you have.