PRIVACY POLICY

Effective Date: May 9, 2026

Last Updated: May 9, 2026

1. Introduction

Dr. Will Horton (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit drwillhorton.com (the “Site”) or engage with us via email or SMS.

Please read this Policy carefully. By using this Site, you agree to the practices described herein.

2. Information We Collect

a. Information You Provide Directly

We collect information you voluntarily submit, including when you:

Fill out a contact or inquiry form

Subscribe to our email list or newsletter

Opt in to SMS communications

Purchase a product or service

Register for an event or webinar

This may include your name, email address, phone number, mailing address, payment information, and any other details you choose to share.

b. Information Collected Automatically

When you visit this Site, certain information is collected automatically, including:

IP address

Browser type and version

Device type and operating system

Pages viewed and time spent on the Site

Referring URL

Cookies and similar tracking technologies

c. Information from Third Parties

We may receive information about you from third-party platforms such as social media networks, payment processors, or analytics providers, consistent with their privacy policies.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to inquiries and provide customer support

To send marketing and promotional email communications (with your consent)

To send SMS/text message communications (with your express written consent)

To process transactions and deliver products or services

To personalize your experience on the Site

To analyze Site usage and improve our content and offerings

To comply with legal obligations

To prevent fraud and protect the security of the Site

4. Email Communications & CAN-SPAM Compliance

If you subscribe to our email list or opt in to receive communications, we will send you emails related to our products, services, and content. We comply with the CAN-SPAM Act of 2003:

Every marketing email includes our name and a valid physical mailing address

Subject lines accurately reflect the content of the email

Every email includes a clear and functional unsubscribe mechanism

We honor opt-out requests promptly (within 10 business days)

You may unsubscribe at any time by clicking the “Unsubscribe” link in any email or by contacting us at the email listed in Section 15.

5. SMS / Text Message Communications & TCPA Compliance

We operate our SMS program in compliance with the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Guidelines.

Consent: We only send text messages to individuals who have expressly opted in. Opt-in methods include web form submission, keyword texting, or other documented consent.

Purpose of Messages: SMS messages may include appointment reminders, program updates, promotional offers, and informational content.

Message Frequency: Message frequency varies. You may receive multiple messages per month depending on your enrollment and engagement.

Message & Data Rates: Standard message and data rates may apply based on your mobile carrier and plan.

Opt-Out: Reply STOP at any time to unsubscribe from all SMS communications. You will receive one final confirmation message. No further messages will be sent unless you re-enroll.

Help: Reply HELP for assistance or contact us at the email listed in Section 15.

5. SMS / Text Message Communications & TCPA Compliance

We operate our SMS program in compliance with the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Guidelines.

Consent: We only send text messages to individuals who have expressly opted in. Opt-in methods include web form submission, keyword texting, or other documented consent.

Purpose of Messages: SMS messages may include appointment reminders, program updates, promotional offers, and informational content.

Message Frequency: Message frequency varies. You may receive multiple messages per month depending on your enrollment and engagement.

Message & Data Rates: Standard message and data rates may apply based on your mobile carrier and plan.

Opt-Out: Reply STOP at any time to unsubscribe from all SMS communications. You will receive one final confirmation message. No further messages will be sent unless you re-enroll.

Help: Reply HELP for assistance or contact us at the email listed in Section 15.

No Sharing of Mobile Numbers: We do not sell, rent, or share your mobile phone number with third parties for their own marketing purposes.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on this Site. Cookies are small data files placed on your device.

Types of cookies we use:

Essential Cookies: Required for basic Site functionality

Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics)

Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can control cookie settings through your browser. Note that disabling certain cookies may impact Site functionality.

7. How We Share Your Information

We do not sell your personal information. We may share your data in the following limited circumstances:

Service Providers: Trusted third-party vendors who assist us in operating the Site, conducting business, or serving you (e.g., email platforms, SMS providers, payment processors), subject to confidentiality agreements

Legal Compliance: When required by law, court order, or government authority

Business Transfers: In connection with a merger, sale, or transfer of all or part of our business assets

With Your Consent: For any other purpose with your explicit permission

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it securely.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you

Correction: Request correction of inaccurate or incomplete data

Deletion: Request deletion of your personal data (subject to legal exceptions)

Opt-Out: Unsubscribe from email or SMS communications at any time

Data Portability: Request your data in a portable format

To exercise any of these rights, contact us using the information in Section 15. We will respond within 30 days.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

The right to know what personal information we collect, use, disclose, or sell

The right to delete your personal information

The right to opt out of the sale of personal information (we do not sell personal data)

The right to non-discrimination for exercising your privacy rights

To submit a CCPA request, contact us using the information in Section 15.

12. Third-Party Links and Services

This Site may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review their privacy policies before providing any personal information.

13. Children’s Privacy

This Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy periodically. Your continued use of the Site after changes constitutes acceptance of the updated Policy.

15. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

Dr. Will Horton

Website: drwillhorton.com

Email: [email protected]

Mailing Address: 4007 US Hwy 41 #193 Venice, Florida 34293

Phone: (941) 408-8551