TERMS & CONDITIONS 

Effective Date: May 9, 2026 

Last Updated: May 9, 2026 

1. Acceptance of Terms 

By accessing or using drwillhorton.com (the “Site”), you agree to be bound by these Terms and Conditions (“Terms”). If you do not agree to these Terms, please do not use this Site. These Terms apply to all visitors, users, and others who access or use the Site. 

2. About This Site 

drwillhorton.com is owned and operated by Dr. Will Horton (“we,” “us,” or “our”). The Site provides information, resources, and services related to NLP certification training, behavioral science education, coaching, and personal development. Nothing on this Site constitutes professional medical, legal, or financial advice unless explicitly stated.

3. Email Communications 

By submitting your email address through any form, opt-in, or subscription feature on this Site, you agree to receive email communications from us, which may include: 

Newsletters and educational content 

Promotional offers and announcements 

Product or service information 

Follow-up correspondence 

Opt-Out / Unsubscribe: You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link included in every email or by contacting us at the email listed in Section 13. We honor opt-out requests within 10 business days, in compliance with the CAN-SPAM Act of 2003. 

We do not send unsolicited bulk email (spam). All email marketing is conducted in compliance with the CAN-SPAM Act, including: 

Clear identification of the sender 

A valid physical mailing address in every email 

Honest subject lines 

A working opt-out mechanism 

4. SMS / Text Message Communications 

By providing your mobile phone number and opting in to SMS communications — whether through a web form, keyword opt-in, or verbal agreement you expressly consent to receive recurring automated text messages from Dr. Will Horton at the number provided. 

These messages may include: 

Appointment reminders 

Promotional offers 

Program updates and announcements 

Follow-up content 

Message Frequency: Message frequency varies. You may receive multiple messages per month. 

Message & Data Rates May Apply. Standard messaging rates from your mobile carrier may apply. 

How to Opt Out: Reply STOP to any SMS message to unsubscribe at any time. You will receive a single confirmation message and will receive no further SMS messages unless you re-enroll. 

Help: Reply HELP for assistance or contact us using the information in Section 13. 

Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages. 

Supported Carriers: Compatible with most major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others. 

Our SMS communications comply with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles and Best Practices, and applicable carrier guidelines. We do not sell or share your mobile number with third parties for their own marketing purposes. 

5. Intellectual Property 

All content on this Site including but not limited to text, graphics, logos, images, audio clips, and software is the property of Dr. Will Horton or its content suppliers and is protected by U.S. and international copyright, trademark, and intellectual property laws. 

You may not reproduce, distribute, modify, transmit, or use any content from this Site for commercial purposes without prior written consent.

6. User Conduct 

You agree not to use this Site to: 

Violate any applicable law or regulation 

Transmit spam or unsolicited communications 

Impersonate any person or entity 

Upload or transmit viruses or malicious code 

Collect or harvest personal information without consent 

Interfere with the security or proper functioning of the Site 

7. Disclaimer of Warranties 

This Site is provided on an “as is” and “as available” basis without warranties of any kind, either express or implied. We do not warrant that the Site will be error-free, uninterrupted, or free of viruses or other harmful components. 

Any information provided on this Site is for general informational purposes only and does not constitute professional advice. 

8. Limitation of Liability 

To the fullest extent permitted by law, Dr. Will Horton shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use this Site or its content. 

Our total liability for any claim arising out of or relating to these Terms or the Site shall not exceed the amount you paid us, if any, in the 12 months preceding the claim.

9. Third-Party Links 

This Site may contain links to third-party websites. These links are provided for your convenience only. We have no control over the content of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them.

10. Children’s Privacy 

This Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us immediately. 

11. Governing Law 

These Terms shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions. Any disputes shall be resolved in the state or federal courts located in Sarasota County, Florida.

12. Changes to These Terms 

We reserve the right to update or modify these Terms at any time. Changes will be effective immediately upon posting to this page with an updated “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the revised Terms. 

12. Age Restrictions

You must be at least 18 years old to use this website, services, and SMS messaging program. By opting in, you confirm that you are 18 years of age or older.

Privacy Policy: https://drwillhorton.com/privacy-policy

14. Contact Us 

If you have questions about these Terms, please contact us: 

 

Dr. Will Horton 

Website: drwillhorton.com 

Email: [email protected]

Mailing Address: 4007 US Hwy 41 #193 Venice, Florida 34293

Phone: (941) 408-8551