About Dr. Will Horton


Dr. William D. Horton, Psy.D, CADC, CI, MH, is considered by many to be the world’s Leading Neuro-Linguistic Programming (NLP) Trainer. A Licensed Psychologist, Certified Alcohol and Drug Counselor, and Master Hypnotist, Dr. Will was one of the few non-law enforcement people asked to attend the FBI Crisis/Hostage Negotiation Course at the FBI Academy.

Posts by Dr. Will Horton:

Dr. William Horton Wins Top Award


Deerfield Beach, Florida, 2016, The International Medical and Dental Hypnotherapy Association (IMDHA) and The International Association of Counselors and Therapists (IACT) recently recognized Dr. William Horton with the Pen and Quill award at their annual Hypno Expo in Daytona Beach Florida in May of 2016, at their annual conference.

Dr. William Horton was recognized for his new ground-breaking book, “The Alcohol and Addiction Solution” and designing the world’s first Addiction Treatment protocol using Hypnosis and NLP at its core. Dr. Horton is considered the world most effective NLP and Hypnosis trainer and the leading expert in treating addictions with new cutting edge technologies. He has developed Neuro Restructuring Techniques to speed addiction recovery as never before. He is also the key-note speaker at the National Guild of Hypnotists Conference. To be held in Massachusetts in August of 2016.

Dr. Horton has won more awards in the field of Hypnosis than anyone and has won the Educator of the Year and the President’s award from IACT & IMDHA. He is a lifetime member of both organizations and has been in the field of Hypnosis/NLP and addiction for 30+ years. He has also won major awards from other organizations.

Dr. William Horton is a licensed psychologist, certified addiction counselor, and is the Creative Program Director for the LiveFree Online Addiction Recovery Program, which is the world’s first addiction treatment program that uses Neuro Restructuring Techniques, which use NLP and Hypnosis at its core to help clients overcome addictions from the inside out and they can do it from the comfort of their own home, so they can get better where they live.

Dr. Horton has worked and ran both in-patient and out-patient addiction recovery program and states: “It is time we update addiction treatment, as the system has not really changed in 50 years. It is time to bring addiction treatment into the 21st century and treat people in ways that are effective.”
Dr. Horton is available for interviews about his new book and the exciting new LiveFree program.

Secrets to Change part 2

Last week we talked about intention and the Neuro Feedback loop and how it could be holding you back.  Today we will go over the next Secret Key:

How Comfortable with change are you? This also sets up a neuro feedback loop that will also sabotage your success with clients. So what do I mean by this? How does ones own comfort level with change affect working with others.

If you understand that our energy field creates a feedback loop, (quantum level)  and our clients want to maintain rapport, so they will model your comfort level and model that unconsciously, so the change they are attempting will model how well you adapt to change.

Have you ever noticed when someone first gets into NLP and Hypnosis the sky is the limit? They experience great change in them selves and also with their clients. Is this not the case? So what happens? Why does that “Breakthrough Mindset” seem to fade. How does life get in the way of magic.

Society places belief and expectations that we unconsciously take in (unless we are diligent at all times). If we buy into change is hard, that it is challenging to X or Y, and we take it in, we attract this and make it real for us and our clients.

I started thinking about this years ago as I mentioned last week about the idea of why a lot of hypnotists gain weight and find it difficult to lose. It was recently brought to my attention again.

Reinventing yourself and why friend and family will sabotage you the most. When you change and reinvent yourself it challenges their self image at an unconscious level.

In addictions treatment most of the leading experts agree on the need for an person with an addiction to reinvent who they are, which they can do through therapy, the 12step program, religion, or some other way to replace the addiction self image. We have sadly seen many times people trying to recover go back to old friends (and sometimes family) who reject this new sober and clean you. “Who do you think you are, you know you will use again” is often heard and the person trying to connect. or stay connected follows the command.

This could be why we see better efficacy for success with those who create a whole new support network. Is it also possible that the support network, that helps at first can become constricting and hold you back later on?

How many of us in NLP and Hypnosis were so excited at our first conference, and wanted to share the unending possibilities of what we could do? Then some “Old Timer” kicked in with “The Truth” and your light started to die at that moment. I actually heard an old timer tell a new hypnotist “well you really can’t make money at this it is a calling”.

I thought “How dare you place YOUR limits, on this person?” What this really is how comfortably with change and growth reflects not only in your life, but those around you.

Change is the only constant in the universe, but how comfortable are you with any change?

Have you ever said:

“I hate this new music, in MY day we had real Music?”

“These new shows are all crap, I remember back when….”

“These new cars are nothing back in the muscle car days….”

“That’s not dancing,…”

“I refuse to go to movies, they don’t act anymore….”

“What is this new stuff, I learned the real, x, y or z…..”

That lets you know how reluctant you are to accept change, which will happen, with you or without you. It is a generalization, but it does seem to be an overall idea of change: CAN YOU EMBRACE IT? or DO YOU FIGHT IT?

This subconscious map goes out to the universe and come back to you, many times in how clients respond to change.

What happens when someone you know changes who they are, how they act, what they do. Do you go “Great for you” How can I help?” or just “Kewl”. If you resist or find a “Who they think they are?” it lets you know your internal change comfort level.

A story (yes a story) I recently had a change, one where I went back to the future. I grew up very country, my family was originally from Mississippi where they farmed, and I would visit my grandmothers farm twice a year. So the true country/cowboy mindset was what I grew up with, but got away from it for a variety of reasons. Then after my father passed I got one of his western belt buckles (with our initial  on it).

I don’t know what happened, but in the twinkling of an eye something shifted. I have really worn jeans in 30 years (except on a motorcycle) then I dug out my jeans and cowboy boots and hat. I started listening to country music again, for a part of me it was like going home.

What was interesting was a few things: People who knew asked me why or made comments. Which is interesting I don’t ask their permission or advice but they think they have the right to say something.

Those that do not know me just assume that is who I am. Then when they see me in one of my suits and dress shoes, they are surprised.

I recently was at a conference and one day wore a suit and the next had my jeans, boots, western jacket and hat, and people who knew me were taken back.

A few commented that this new me fit me better as I act like a cowboy anyway. George Bien, who I have known for over 30 years and is a dear friend and a person I respect, was the most insightful, “Will we should reinvent who we are every few years and not get stuck” (plus he loved the boots and hat).

So how comfortable are you with change, do you embrace it, or look for ways to enjoy it? As this is a key to that true change in others, accepting it in ourselves.

Next week the final key.

Meaning and Responsibility

As the years roll by one can get excited, or one can get burned out, how you respond depends on the meaning you place on things. As my dear friend Tony Robbins states:

“What if every problem and pain you had was life happening for you – not to you? What if that obnoxious co-worker is really there to teach you something? What if the school traffic is actually an opportunity to talk to your kids? What if your problems were gifts? How would that change things for you? We all ascribe meaning to the events in our lives, even the little things. We create definitions, and the definitions you choose can instantly transform the way you look at your entire life. If you master meaning, you master life.
So – here’s the question: Is the meaning you are giving to your life limiting you or empowering you? Right now, you can choose new, more empowering meanings for your life and create a new world for yourself and those you care about.”

A few years ago I pulled back from so much travel, and I greatly limited my one on one coaching. I did not stop, I refocused and was very selective about who I coached. I am considering pulling back even more and stopping all training and coaching, except for a select few.

I have been blessed beyond my wildest dreams with what I do, and the opportunities I have had. I am changing as I am placing new meaning on what I do, who I do it for, and why I do it. My work with men with Traumatic Brain Injury has helped to focus my responsibilities. Part of which is to tell the truth.

The NLP and Hypnosis world is awash with new guru’s, via the internet, and they all claim 25 year careers and to show you how to become a millionaire using their system or training. As I say “fascinating”, most of these “experts” have no true experience, but they create a great website, and I bow to their marketing expertise.

I really love when they claim to teach you to make $10,000 a day or they make $10,000 a session, but they slup to a conference to teach. They all claim to want to give back, but they are willing to sell you their system for $. Basic human nature would say if I can make $10,000 a days or session, why would I work this hard for less? People pony up the $ and are disappointed in the results. If you truly want to give back, do it for free, Help the veterans, or people with TBI, or mentor someone for free….oh wait that is me…

As my dear wife would say, “You get what you pay for.” Buyer beware.

Next week I will share a secret that only a select few in the world know, and I will present it in a way that few will understand, but those that do will expand beyond what they can imagine.

Today is the day, Now is the time! So what meaning will you place on todays events?

Secrets to Change

Over the next few e zines I will go over some little known secrets to change and the reasons many Hypnotists, NLPers, and therapists fail at implementing real change. I know that all of you, like me, want to help others achieve the change they want as easily, quickly  and naturally as possible.

Since we are all fans, firm believers and want this, why is there a problem? How many of us have searched for the answer, and of course all the internet guru’s teach classes on this. In fact it seems every week they have a new class on the subject. Depending on the list you end up on, the answers are, the Secret, mind power, Positive Mental Attitude, EFT, or some new NLP or hypnosis technique. The problem you get a new offer every day or two.

The interesting part is how can there be so many answers that do not work? What seems to be the true bottleneck to successful change?

As I think of this I am always reminded of Ormand McGill and an insight he gave me in 1992 that I have been working with since then and it has helped me improve my work, and it has lead me to a couple of conclusions based on how we now know about how the mind/brain actually works.  It also explains why the techniques work when they do, and why they may not when they don’t. It also sheds light on why it is easier for us to work with certain types of people and not others.

The first secret is Intention, but intention with a bio feedback loop few know about. Ormand would stress that the intention of the hypnotist (or therapist) is paramount for success. In the stage arena he talked about you have to picture the person doing exactly what you suggest, AND you had to have their best interests in mind so you have to have good intention.

We all have good intention, do we not, so why the problem? Subconscious blocks and the neuro feedback loop. This can be the success killer in many of us.

So how can a neuro feedback loop destroy your intention. Well it is actually a simple process. If you believe that for your intention to work and have that connection with your target (client) at a higher conscious level, you must be totally aligned with that intention your sending, or it will be blocked, and in fact your block may be transferred to your target.

The best example I have of this is when someone is teaching a prosperity technique, but they themselves do not manifest this, so their block will be sent to the target as well. The feedback loop in your subconscious is in place so to maintain congruence with your true belief, you send out the energy to sabotage your target (client)  to ensure your beliefs are supported.

Many people try to get around this by saying they don’t want the financial rewards or whatever, but you inner mind follows through on those true desires. I also see this in weight loss, where a hypnotist who has a weight issue has only so much success with weight loss clients. It seems to be easy to get them to an area, YOU BELIEVE SUBCONSCIOUSLY, is right, and it will be as easy or as difficult for your client as it is for you. Both in weight, prosperity or whatever it is your working on.

A story: A few years ago I had gained some weight, OK I got fat, but it was in alignment to my beliefs at that time, and those of those around me, and most of people I were around had gained weight, BECAUSE DON’T WE ALL PACK ON WEIGHT AS WE MATURE? I also started having trouble with clients getting really super fit and lean (as was I). I consciously intended for them to get fit and lean, but I was not congruent in my own beliefs, was I not? They were modeling me at an unconscious level.

I started training hard in martial arts and decided to compete, so I knew I had to make weight, I also started hanging with super fit people. I dropped the weight and got into fighting shape. I went to 2 conferences and I got a lot of “Are You OK, you dropped a lot of weight” type statements. It kind of surprised me. To many I must have been ill to drop 15 pounds like that, in a few months. When I went deeper most of those who could not believe how easy it was for me, had my old beliefs, and many said it was not normal to look “that way” (abs, lean) at our age. When pushed they fell back into: “Well its just easy for you, and its not normal”. Interesting and many revealed their success with their weight loss clients had slowed down. This was when I first started the “Why are there so many fat hypnotists, NLPers, and nutritionists?”

Next week we will go over the little known secret of why your comfort with change, how easy you accept change in your life, will be a reflection of your success with others.  Then we will wrap up with how deal with these issues. There is a great story with this.

Till next time, Gods Speed.


Interested about NLP mind control techniques but don’t know where to get started? Don’t worry. I’ll give you an easy overview about NLP and share with you some of the favored techniques as we go along.

First of all, NLP stands for neuro-linguistic programming. From the term itself, you can already deduce that NLP has something to do with communicating with a person’s mind. The concept is accredited to a computer scientist and Gestalt therapist named Richard Bandler and a linguist and therapist named Dr. John Grinder.

In studying some of the world’s top therapists, Bandler and Grinder were able to discover the power of NLP mind control techniques – processes that were extremely useful in areas of self-development and improving inter-personal relations among others.

To learn more about these methods, read on!

NLP Mind Control Technique # 1: Change The Physiology

One of the most important principles of NLP is that the mind and body are intertwined. What you think and feel are reflected in the way you move (or don’t move). Likewise, how your body moves also affects your thoughts.

If you want to change the way you think, then start with your physiology. For example, if you want to exude confidence, then why don’t you stand a little taller and sit a little straighter? Smile confidently at the people around you even though you’re not exactly feeling brave.

These slight changes will worm its way into your subconscious; and soon, you’ll be feeling confident for real.

NLP Mind Control Technique # 2: Word Emphasis

Emphasizing key words in a conversation can be very powerful. If you want to convince a person to attend an event, for example, put emphasis on your command.

Say, “Meet up at the W Hotel,” pause, and then say, “Friday night. 7:30.” Doing this makes the person more inclined to say yes. Notice that you don’t have to actually ask people if they’d like to come. Stating the invitation as a confirmation gives you an automatic advantage.

NLP Mind Control Technique # 3: The Power Of Visualization

When you see yourself already achieving what you want to achieve, you will be able to get your mind to follow that direction without any difficulty. Visualization is so strong that it’s no wonder a lot of people turn to it to achieve their goals and dreams.

People who want to lose weight, for instance, rely on visualization to keep themselves fit and happy. They imagine themselves already down to the their goal weight and keeping that lifestyle up.

NLP mind control techniques, as you have learned, are not only useful for self-development but also for getting people to follow your lead. Use this knowledge wisely and feel free to spread the word.

Great Performance Tips

The new online High Performance NLP course is going well, and in doing course I came across this information that you may find helpful in general, use this:

How do top performers become the greatest?
1. They build a strong and secure image of themselves as a great
2. They generate motivation primarily from their love of what they do and the joy of it.
3. They practice or rehearse to the max in order to perform to the max.
4. They complement their physical training with mental training..
5. They emphasize what they are going to do rather than worrying about their others.
6. They know where they are, where they want to go, and how to get there.
7. They focus squarely on the purpose at hand rather than about the end result..
8. They surround themselves with people who’re better than they are.
9. They do EVERYTHING they need to do to be the best they can be.
10. They constantly seek out new information and develop a broad knowledge base. They know there is no quick fix to excellence.

If you want to get into the ongoing class go here:


How To Be More Attractive

As I have been doing a lot of research lately I also cam across this which is useful in many ways.

What do people find attractive? This is an interesting topic, and when you put the media and Hollywood aside, what THEY tell is is attractive (have you ever seen the most beautiful people list and go WHAT?)

For us mortals who deal with people it is important to know as people like to do business with attractive people. This attraction may have nothing to do with only physical aspects. In fact it is not as important as people think

So what do people find attractive?

1. Smile, this is universal and opens your energy and projects a nice image.

2.Listen & Skip small talk, ask meaningful questions about others. this is a big thing as everyone likes talking about themselves and if you ask questions and listen people place you as more attractive, interesting and intelligent! (Rapport!)

3. Be Funny. This does not mean tell jokes, laugh and get others to laugh, and do not take yourself serious all the time. (see#1)

4. Dress Nice, The old saying is still true, dress to impress, or dress for the job you want. (but that does not mean I can dress like Darth Vader or Captain America see#3)

5. Listen to Music the two types, classical and if you listen to others, stay current, so only listening to that 70’s rock, people will think, subconsciously, your stuck in the past. It also make you appear younger.

6. Be Nice & Polite, manners are attractive, rude people appear ugly, even if they are beautiful, in fact physically attractive people who are rude and mean lose all attraction.

7.  Have Friends and colleagues. The lone wolf is only attractive to a small percentage. We subconsciously know power is in groups and we are drawn to those who are in them.

8. Talk about you kids, partner, or pets. It subconsciously lets people know you commit to long term involvement WARNING  do not only talk about work, most people find that limiting.

9. Be Passionate about what you love, people love passion, even if they disagree with it.

10. Teach or Lead. People who teach others or lead are perceived to be more attractive as it projects confidence, knowledge and passion.

New West Coast Basic NLP Training


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Counselor, Hypnotist, Therapist or Business Person!


Ultimate Basic NLP Certification Course for Mastering All Aspects of Your Life

Rise Up In Your ProfessionImprove Every Kind of Relationship Be a Master of InfluenceEven Modify Your Own Behavior




National Federation of NLP Returns to California!  First Time in 15 years!

Certified NLP Basic Practitioner Course with Dr. William D. Horton

Friday, June 19 through Monday, June 22, 2015


Location: Banyan Hypnosis Center
1431 Warner Avenue, Suite E
Tustin, CA 92780

(714) 258-8380 – (800) 965-3390

Register Now!

Hello, this is Cal Banyan…  Let me introduce my friend and National Guild of Hypnotists colleague, Dr. William Horton, or as I call him, “Will”.  I have known Will for many years and I have always been impressed by his warmth, good humor and professionalism.  I’ve always thought that it would be great if I could get him to come to the Banyan Hypnosis Center for Training & Services, Inc. and conduct his highly respected “Ultimate Basic NLP” course.  I am not an expert in NLP by any means, but have been a long believer that when you add NLP, done right, to hypnosis, or especially 5-PATH® Hypnosis, you will have a winning combination that can only work in the practitioner’s benefit.  This is why I call 5-PATH® an “open system”.  I urge all serious hypnosis professionals to study NLP and Will’s course is the best place to start!

Well, after much schedule juggling and communication, we finally did it.  Will is coming to California!  I don’t know if or when we will ever be able to make this happen again, so I want to urge you to read the information below and then register for this course!


Ultimate NLP Course by Dr. William Horton
“World’s Leading NLP Trainer”

Dates: June 19 – 22, 2015

Real World Authority and Teacher   30 years of experience teaching both large and small audiences filled with individuals who want to be more successful in life, including professionals like counselors, doctors, hypnotherapists, business people as well as regular moms and dads!

Learn Easily, Effortlessly, and Rapidly – NOW!
Dr. William Horton Working with Individuals in this Group

Why is this Ultimate NLP Course so important?  Because you will be amazed with how these “basic” NLP skills can change your life!  And you will learn fast because Dr. Horton uses NLP to teach NLP.

Much greater success can happen for you…  I know that you have hopes and dreams of living a great life, you want to experience a new freedom and a new happiness and you know there must BE A WAY but you have not yet found it. You want to experience the ability to help your family and friends in every way.

You deserve a life of Happiness and Abundance and have sought it for years. You may have tried countless courses and books only to have always been left disappointed and let down. The hype never delivers. You keep going, but you’re about TO GIVE UP HOPE. You now may live lives of quiet desperation and you seek A Way Out. I know that you, like me want these answers, and want them NOW.

You just need the keys!  It is not your fault; you have never been given ALL THE KEYS to get you where you want to go. Maybe you had little pieces here and there, but it has never come together for you. That is why you keep searching; you have seen others succeed, so you know it can happen. Why has all the other courses failed?  It again it is not your fault, no one has given you the blueprint you can follow, or they only gave you an edited version, the limited information that they know.

And Then It Hit Me!

Like Napoleon Hill said it years ago, that the way to true happiness and wealth is helping others, when you help others get what they want they give you what you want.  As Zig Ziglar stated “You can have everything you want in life, if you just help other people get what they want.”


I am like you, but with a fortunate difference!  I dreamed of a great life, and then I had problems that took it away from me. I was down but not out. I was LUCKY enough to learn a set of skills that not just saved my life it gave me a life worth living. When I incorporated these skills into my life, miracles happened. I helped others overcome addictions, fix their businesses, repair broken relationships, lose weight and many other issues.  I became a psychologist and traveled the world teaching others. This is what I do now.

When you get these skills it allows you to design a life based on helping others.

  • My purpose, passion, and mission are to teach these skills to others as they have given me so much.
  • I broke the code and revealed the inner secrets behind the magic!

I want to give you these life-changing keys!  If you dream of a rewarding, fulfilling life of abundance, it is not your fault you have not gotten there yet; you have not been given the keys, the most important basic NLP skills that I want to teach you.

THIS IS NO ORDINARY NLP COURSE…  I have gone through every known NLP technique taught and in this course, we focus on the most effective and applicable ideas and techniques!  Everything else has been ripped away.  I do this because I want you to experience a tremendous difference in your life because of this course.

Just show up ready to work and learn!  It does take effort, work, and commitment. Those get rich schemes that sound “too good to be true”, are, but the good news is when you have THE SECRETS – THESE KEYS, it is a fun joyous journey.

Basic NLP, Learn to Step into Other’s Minds, EASILY – The Key to Mastering Communication & Influence

Why do “They” (those who want to control these secrets) want to make this material so hard to get, weeks of trainings, hours of USELESS info, why not cut to the user friendly, “Street Smart” uses of NLP?

You Learn Fast & Easily – Because I Use NLP to Teach NLP

  • All The Basic Material, Easy & Fast
  • How To Anchor Anyone
  • Magic Information Questions!
  • Beyond Rapport

Student’s Comment

“I Had Taken Courses from THE Founders of NLP, But This Is The Real Deal”

Of all the trainings in NLP that I have been exposed to, Will Horton, and NFNLP is the only training that brings it down to earth, and gives you techniques you can use the next day in your life!

I got to experience NLP for the first time, not theory, not talking about it, but doing it! If you want to learn real deal NLP, take a course from Will Horton today

I knew that NLP had things that I wanted so I took classes with the founders [of NLP], Richard Bandler and John grinder, I even took classes with Anthony Robbins, but they never gave me the tools I needed.

This course and Dr. Will Horton’s unique style gave me the things I had been searching for. It allowed me to help more people and along the way change my life! Don’t delay jump aboard NOW

Constance P.  Michigan


Here is what you need to know to make it to this life-changing course!

Who – Dr. Will Horton – “World’s Leading NLP Trainer”

What – Ultimate “Basic” NLP Certification Course – Easy to learn because it is taught using NLP.

Where – Banyan Hypnosis Center for Training & Services, Inc – Tustin, California (Orange County)

When – June 19 through 22, 2015
Here is what to do next!

If you want to be in this special “West Coast” class appearance and get this “Basic” NLP Certification, then click the button at the top or bottom of this page.

If you have questions about travel or lodging, please give Maureen at the Banyan Hypnosis Center a call.  She is an expert at helping you with these kinds of arrangements.

Register Now!

To Register by Phone Call – 714-258-8380 / 800-965-3390

Office hours are between 9:00 AM and 6:00 PM PST

More Info: Email Maureen at Maureen@HypnosisCenter.com.



I recently was reviewing research on memory as it is topic near and dear to a lot of us. We usually do not think about memory, and usually only give it attention when it seems to fail us, or we have conflicting memories with someone over an event. Also as we “mature” we seem to notice that our memory is not as it once was.

I pay attention to this as my hobbies requires an active vibrant memory, acting. Learning the lines (and movements) in a play require all the aspects of memory, short term (working memory) log term, (explicit and implicit) as well as procedural memory. Karate also replies on memory (procedural memory)l. Recent studies of the brain are beginning to give insight into these once mysterious process.

It was once thought short term and long term memory use different parts of the brain but it is now being revealed that in both short term and long term memories may use different parts of the brain in different ways.

Also recent studies of “Super Angers” (people who maintain vibrant brains and minds) use their brains differently than those with cognitive slippage. This area is especially fascinating to me as I work with actors in the late 70’s who easily learn their lines in a complex play.(they work a lot) I also have worked with young actors who can’t seem to remember their lines at all (No they do not work much)

Why? Well lets use our NLP presupposition of “If one person can do something, and we learn the pieces, we can duplicate the process and the result”. First some memory basics:

The STM (Short Term Memories) uses the hippocampus, but may also use other parts of the brain for specific memories, IE different memories like Taste or physical action requires other brain areas for those.

The LTM (Long Term Memory) uses Explicit or conscious memory, and Implicit or subconscious memory.

Procedural Memory or the physical memory (like driving or dancing) Body/Mind.

Short Term Memory requires FOCUS for it to really engage, many people blame their memories, but they are did not focus on what they were trying to recall, this is the danger of multi-tasking.

Threshold Memory, we also seem to lock in specific things we want to remember with a place, maybe this is why you walk into a room and can’t remember what you came in for, but when you go back to the other room it comes back. Same for why you forget that one thing at the store and remember as your pulling into the driveway.

?So what causes a memory to move from STM to LTM? Why do some people seem to remember with greater clarity and ease? In theater why do some actors, “get off book”(learn their lines), fast and others struggle. Is it in the brain or how one uses the process?

We do know that repetition does help LTM (remember 5×8=) and that does help, but maybe the reason it works is the underlying factor in that seems to supercharge a memory. Emotions.

Can you remember where you were on 9-11? Emotions seem to increase memory and many memory programs use emotions (Mega Memory, Memory Power) TO ACTIVATE the memory process. It does seem to work as we recall emotional memories with greater ease. It does have issues as emotions and memory lead to Tunnel Memory, and Memory Illusions.

Tunnel Memory is when the emotion causes you to only focus on one aspect of the event, ie the gun if you were robbed and not remember other aspects the robber. This is true of negative emotions. Happy emotions also cause Tunnel issues but here is happiness works like a broad tipped highlighter capturing many details, however it also can included events that did not happen but that were totally plausible.

Memory Illusions is based on that the intensity of the emotion is more critical than the kind of memory. This is why you can recall both happy and sad memories if they are emotionally charged. However after an emotional event you will retell the story, to others and yourself, and you will believe your story even if you embellish it. Do you have any friends who tell a story you know is not quite true, but they believe it. (Al Gore inventing the internet, or recently Brain William Iraq stories)

One last factor that must be looked at in a general way for memory is how stress shuts down the neuro-chemicals need to encode and to recall memories. The stress hormone cortisol  interferes with both memory formation and recall. This is why you can’t remember the answers to a test, but they come back after you leave the room, or when you drop a line on stage, in a play or a talk, as your stress rises you draw a further blank. .

OK so how can we use this information? Well lets again look to theater and actors, they use all three levels of memory. Short Term, reading the lines, repetition doing it over and over again, procedural memory tying the lines to the movement (blocking). Many times an actor will forget a line if they are out of place. Actors also talk about relaxing into a role, in other words drop the stress. The emotion is also added, the emotion of the scene being played, and the emotion of people watching .So the old rules apply, but something interesting happens to actors I have not seen in other areas of life.

When a show is over, the lines and the movement which came without much effort for the run of the show, seem to disappear. I am directing a play I did 10 years ago and someone asked how much of it I remembered, very little at all. It was a emotional funny play, but it did not seem to encode into LTM. The same happened when I did the same part about 6 years apart, it came quicker, but it was a challenge. Relearning the lines was like reviewing and old song, it was almost there but foggy, but it became clear much faster than normal for me. I did find myself returning to the old movements on more than one occasion, procedural memory at play.

I think it it the brilliance of our subconscious mind as since it knows this is not really useful information, so do not clutter up the hard drive by remembering it in detail. It was a Threshold type memory, you need it on stage and seems to fade quickly. It can be recalled but it takes effort, although you may remember some highlights (strong emotional events) from the play.

I recently started doing my old style of Karate, and the Kata’s are not quite there I have to “walk through” the movements for them to return.

When we add our hypnosis to lower stress and to also add in repeating the thing to be remembered in the imagination, it begins to build the working and Lang Term Memory. We also use NLP & hypnosis to remove negative self talk that build unreasonable pressure.

I use self hypnosis while doing a play and am doing it to recall the old Karate Kata’s.

As with any skill the more you use it the more that skill expands, when was the last time you truly tested your memory?